Several systems have recently been demonstrated to show
"non-Landau-Ginzburg-Wilson" quantum phase transitions, with different
orderings on two sides of a continuous transition. We present two
examples of classical statistical systems --- spin ice in a [100]
magnetic field and an ordering transition of close-packed dimers on a
cubic lattice --- that appear to show continuous (second-order)
transitions that lie outside the Landau paradigm.
In both cases, strong local constraints mean that neither of the
neighboring phases can be understood as thermally disordered, excluding
the standard route to a continuum critical theory. Instead, we derive
critical theories for both transitions by mapping from
three-dimensional classical problems to two-dimensional quantum
problems. For the dimer model, this mapping provides a direct
connection to previous work on non-LGW transitions of lattice bosons at
fractional filling factors.